Maimai was founded in 2012 as a spin off project of one of the most prominent Italian sneakers manufacturers.The Brand was created out of the grand knowledge of shoemaking, the superb flavour of Made in Italy, the willingness to express and communicate the essentials of a strong identity. Fresh and new, smooth, unrestricted, combining the global life style with the local culture. A short circuit between comfort and street style, an infusion of fashion into daily routine. An easy gate to fashion. Trendy colours, materials combinations, volumes and proportion, the Italian way as the world recognize it.
Maimai collections are a mirror for our fluid world, for the cultural mix and match, for all those ingredients that made continuous changing the only reliable rule of our contemporary living.
Maimai stands for liberty, that authentic freedom to express belonging to any given identity instead of silently follow the mass communication standards.